Pedro Henrique Pinto Kuchminski

  • Marketing and Commercial Researcher
  • Oct 18, 2019
Full time Multi-Sport

Personal Summary

To whom it may concern,

With a background in building teamwork relationships, brand strategy, sponsorship activation, business development and sport news coverage I strongly believe I fulfil all the requirements and could become a valuable asset for any sport organisation in the future.

I have just completed my MSc in Sport Management at Coventry University, from which I was awarded the Chevening Scholarship by the Foreign and Commonwealth Office. Additionally, I have an undergraduate degree from an internationally accredited business school with a background in marketing, event management, and sports. Also, I have a degree with a major in Journalism from one of the top 5 universities in Brazil. At Coventry University, I focused my studies on brand equity, image association, fan engagement, marketing relationship and media relations, while also developing my quantitative and qualitative data analytical skills. Before I went to Coventry University, I worked for Folha de S.Paulo Daily, the most prestigious and largest newspaper in Brazil, as a sport journalist. I covered the 2013 FIFA Confederation Cup and the 2014 FIFA World Cup in loco, which required to work in a fast-paced and dynamic environment. At the same time, I produced and developed with a special team of handpicked journalists an online project entitled "Brazil: Land of Football?”. Critics praised the project, and it was a unique opportunity to create and implement new ideas and build and maintain positive working relationships. As Deputy Editor at the Training & Quality sector I was responsible for training and managing the performance of 20 young talented journalists, helping them to achieve individual and departmental goals. Furthermore, following the completion of Masters, I was hired to develop a new sponsorship concept and related sales deck to attract additional investment for the Scottish Professional Football League (SPFL). Alongside delivering a structured long-term plan targeting potential new sponsors, I reviewed and assessed the SPFL's current brand management actions with the aim of improving its brand equity and identity as well as enhancing its image amongst stakeholders. At the same time, by reviewing existing sponsorship contracts and activations strategies from the sport and entertainment industries, I was able to identify new commercial assets and recommend sponsorship strategies targeting different audiences.

The experience I have gained throughout my career, aligned with my educational background, helped me improve my skills in analysing different sporting economic scenarios to support business decision-making. Having to balance my academic life, extra-curricular activities, and work has also helped me enhance my time management skills. Besides, having worked and studied abroad has presented me with a strong capability to adapt to multicultural environments. Through these experiences, I have also developed my organisational and communication skills along with extensive cultural insight and diligence. In conclusion, with my professional skills and academic qualifications, I am convinced I could contribute effectively to any sport organization on-going efforts in overcoming new challenges across all business fields.


Work Experience

Marketing and Commercial Researcher
Sep 2016 - Feb 2017 Scottish Professional Football League

Researching and developing a new sponsorship concept and related sales deck to attract additional investment for the Scottish Professional Football League. Conducting Benchmark research; developing new strategies to increase loyalty, revenues and fan engagement by attracting new commercial partners.

Specific Responsibilities:

- Review existing sponsorship contracts
- Review other sponsorship concepts and activations from the sports and entertainment industries
- Develop a new sponsorship concept and an activation strategy
- Develop a sales policy and strategy
- Develop a sales deck for the new sponsorship concept


- Increase Attendances
- Increase Participation (playing)
- Increase Participation (community)
- Improve Brand Perception/ Awareness
- Increase Commercial Revenues
- Increase TV ratios


MSc Sport Management
Sep 2015 - Sep 2016 Coventry University
Sep 2016
Feb 2004 - Dec 2007 UFPR
BA Journalism
Feb 2004 - Dec 2010 Universidade Positivo