Digital Experience Intern - Tepper Sports & Entertainment - closing date 28 nov 2021

  • SportsJobFinder
  • Charlotte · NC
  • Nov 21, 2021
Intern digital

Job Description

Position:                Digital Experience Intern
Department:          Digital Marketing
Reports To:           Digital Experience Manager
Duration:               January 2022 – End of 2022 Season

Position Summary: 

Tepper Sports & Entertainment, the parent company for the Carolina Panthers and Charlotte FC, is actively seeking a creative, hardworking and passionate Digital Experiences Intern to assist in all UX/UI design elements across web, app, and email for both teams and Bank of America Stadium. This team member will be a forward-thinking, inquisitive, creative mind, working at the intersection of marketing and data to drive greater revenue for the organization.

Primary Responsibilities

  • Assist the digital marketing efforts for revenue-driving and fan engagement initiatives for the Carolina Panthers, Charlotte FC and Bank of America Stadium.
  • Create and manage fan-facing digital experiences, including sponsored campaigns, enter-to-win sweepstakes, event and promotion information pages and sales and community campaigns
  • Build and manage mobile-first experiences, interactive pages and gamification features on Panthers app and other integrated content management systems
  • Assist with building brand and informational digital brochures on web and mobile platforms.
  • Assist with the optimization of Panthers and Charlotte FC web platforms through SEO best practices.
  • Use recent studies and findings to establish the best overall design elements to include in digital experiences
  • Assist with campaign preparation and metric tracking for variety of digital products, including but not limited to website, app, Google Ad Manager, Facebook, LinkedIn and Instagram paid campaigns
  • Assist in daily operations of the digital marketing department, including administrative and clerical support, filing, data entry, vendor research, promotional inventory deliveries and inventory management, etc.
  • Assist with all other duties as assigned.

Minimum Qualifications

  • Bachelor’s degree or actively pursuing a bachelor’s degree; must be available to work 40+ hours per week.
  • Ability to meet deadlines and juggle multiple projects with varying levels of importance.
  • Ability to adapt to new skills at a rapid pace.
  • Excellent oral, written and organizational skills and ability to multitask.
  • Ability to maintain a positive attitude while staying self-motivated and being a team player, with a mature and respectful disposition.
  • Must be proficient in Excel, Word and Outlook, including the ability to merge documents and manage multi-page spreadsheets for weekly reporting.
  • Must be flexible to work evenings and/or weekends and select Carolina Panthers, Charlotte Football Club and Stadium events, including events held on weekends, nights, and holidays.
  • Must pass pre-employment screens

Preferred Qualifications

  • Bachelor’s degree in marketing, business, art/design, sports management or related field
  • Familiarity and experience in one or more of the following: web/app content management systems, copywriting/editing, digital advertising, marketing analytics and tracking
  • Proficiency in Adobe Creative Suite products including but not limited to InDesign, Photoshop and Illustrator, as well as Salesforce Marketing Cloud and general CMS backend workflows
  • Prior sports and/or entertainment industry experience.

Essential Functions

  • Ability to collaborate with cross-functional teams to achieve desired outcome
  • Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment
  • Strong analytical, project management and communication skills
  • Agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organization
  • Demonstrated ability to meet deadlines in a dynamic environment
  • Must be able to handle confidential, privileged, and/or sensitive information with carefully and with sensitivity.

Physical Requirements 

  • Ability to sit, walk and stand for extended periods of time throughout the day. 
  • Ability to focus on projects for periods of time. 
  • Role routinely uses standard office equipment.  
  • Lift at least 20 pounds.

Work Environment 

  • This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions) and remotely as assigned by management and based on current business needs.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.