Marketing Executive, Data & CRM - Bath Rugby Club - Closing date 28 July 2021
Farleigh House, Farleigh Hungerford, Bath BA2 7RW, UK
Full time, permanent
This is an incredible opportunity to help accelerate our data strategy to ultimately provide our supporters with personalised, memorable experiences.
You’ll have at least a couple of years of experience working in a fast-paced marketing environment and it’s important that you have previously managed complex email marketing programmes.
You’ll need to be highly organised and analytical, have a flair for creative writing and be an extremely confident communicator.
You won’t be working on your own, you’ll be part of a talented and passionate team, so you need to be confident in taking and giving constructive feedback.
Here’s some of the key tasks of the role: • You’ll be the energy and the expertise behind increasing the size of our customer database using a blend of tried and tested and innovative strategies. • You’ll be responsible for creating email campaigns for a variety of different audiences, using data segmentation and personalisation tactics and creative brilliance to increase engagement.
• Using analytical tools and data insights you’ll be obsessive in trying to improve results. Working closely with other members of the team, you’ll be adopting tactic such as AB testing and landing page optimisation to ensure that we are always striving to be better. • You’ll always be looking to implement new ways to acquire legitimate, engaged new customers in ways that contribute to the success of providing greater insight and personalised communications. • Working closely with internal stakeholders and external partners you’ll help deliver structured and tailored email communications to help achieve commercial goals. • You’ll be reporting on success, ensuring your peers are aware of activity and successes alongside insightful recommendations for improvement. • In partnership with our data agency, you’ll be identifying new ways to improve and optimise our activity. • You’ll be playing a key role in how data will be a driver for business success. There’ll be new projects being implemented that will require your involvement to ensure data can enable personalised experiences. • By using automation and triggered email campaigns you’ll strive to improve efficiency and timely communications. • You’ll provide detailed and accurate data insights that will provide our Partnerships team with the information to attract relevant new partners. • Using tactics such as surveys and forums you be the curator of the customer voice, enabling us to prioritise and implement important areas of improvement. • You’ll always be identifying new ways to understanding more about our customers, segmenting the database and creating personas to continual improve the the supporter experience.