DIGITAL INNOVATION SPECIALIST - LA KINGS - Closing date 23 Jul 2021
El Segundo, CA, USA
AEG Worldwide is the world’s leading sports and live entertainment company with operations in the following business segments:
AEG Presents, which is one of the largest live music companies in the world dedicated to live contemporary music performances, including producing and promoting global and regional concert tours, music events and world-renowned festivals
AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events
AEG Global Partnerships, which supports each of AEG’s divisions through worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships
AEG Real Estate, which develops major sports and entertainment districts worldwide
With offices on five continents, the company uses its global network of venues, portfolio of powerful sports and music brands, ticketing and content distribution platforms and its integrated entertainment districts to deliver the most creative and innovative live sports and entertainment experiences that inspire athletes, teams, artists and fans.
The Digital Innovation Specialist will be responsible for directing the organization in the advancement of our digital channels by designing, developing and maintaining websites and mobile apps. With the goal of identifying increases revenue opportunities and creating a better product for our fans. This individual will identify business challenges & revenue growth opportunities and solve them by using technology. This individual will implement comprehensive strategies to increase engagement across our digital touchpoints, including collaborating with external vendors. The candidate should have the ability to leverage data-driven decision making with creative license to help grow our digital properties. Specific understanding of Google Analytics, Adobe Analytics is preferred.
Provide guidance and direction to department leads on technological and web solutions to their business goals and objectives Including working directly with business leaders such as Ticket Sales and Sponsorship to increase revenue.
Proactively seek out, vet and implement new technologies to innovate throughout the company.
Partner with PR and content teams to ensure all owned digital properties are updated frequently with relevant content including LA Kings.com/LA Kings Mobile App, Social Accounts
Partner with NHL digital staff to ideate and develop evolving digital properties (will be the contact of the league for digital/social stuff).
Develop SEO (Search Engine Optimization) strategy and tactics in partnership with our content team
Oversee all page building, site structure and organization creating, developing and updating pages on LAKings.com, LAKingsInsider.com, LA Kings Mobile App and additional owned LA Kings properties
Manage (from a technical perspective) scheduling web and email ad campaigns to support LA Kings marketing, sponsorship, ticketing and community efforts. Ensure that the ad networks on the site are managed properly for quality control.
Assist in email design strategy, development, and distribution to external parties such as STMs, Partners
Support in pulling data reports and evaluate analytics for all LA Kings web and app properties including digital and social analytics
SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY
The Digital Innovation Specialist must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities:
Self-starter and ability to keep up in a fast-paced environment while meeting deadlines
Naturally curious and have a passion to ideate and advance innovation of digital products
Must be detail-oriented and have good organization skills
Working knowledge of Google and Adobe Analytics, Google Tag Manager
Proficient in Microsoft Office Suite (Word, PowerPoint, etc)
BA/BS Degree (4-year)
4-6 years of related work experience
Must have Wordpress and CMS management experience
Previous experience reporting and presenting digital analytics (Google Analytics, Adobe Analytics, etc.)
Adobe CC – Photoshop, Illustrator expertise
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.