Senior Manager, Brand Marketing - G4 - Closing date 17 Jun 2021
Burbank, CA, USA
It takes experience to bring an unforgettable one to life. With proven growth strategies and keen execution, Comcast Spectacor’s broad portfolio of professional sports teams, live entertainment assets, and strategic partners are positioned to win. We have a strong vision for success, not just for ourselves, but for every new partnership we build. Connected to and inspired by the technology and creative spirit of Comcast NBCUniversal, we provide our businesses, teams, fans, and partners with access to countless opportunities.
G4 is seeking to hire a dynamic professional and driven team member who is passionate about video games and areas of interest specific to gaming audiences, including pop culture, news, technology, and fashion. They will help lead and manage digital and social marketing efforts for a gaming & entertainment brand distributed across traditional TV cable and digital platforms. They will work on brand strategy, communications, performance marketing, and research for the entertainment group.
Collaborate on digital and social branding, creative campaigns, and communications strategies.
Assist in building and launching marketing campaigns to generate awareness and engagement for the brand and its portfolio of shows and formats.
Assist in developing partnerships with third parties and internal groups to further grow audiences at scale, including with Comcast-owned companies, platform partners, game publishers, and content production companies.
Support the management of performance marketing activity across paid, owned, and earned to deliver brand awareness and drive viewership.
Work with media and creative agencies to maximize ROI on marketing campaigns.
Deliver ongoing product marketing analysis, making recommendations to continually refine marketing strategies around user acquisition, engagement, and retention.
A gaming and entertainment fan who understands the power of content to transform and influence pop culture.
Excellent communication skills with an ability to translate complex marketing issues into compelling value propositions to business partners as well as consumers.
High comfort level with using consumer research as well as data (social and streaming platform analytics, surveys, polls, Nielsen ratings) to continuously improve content across web, social, and TV to grow audience and viewership.
Entrepreneurial and risk-oriented, with the ability to work in a fast-paced, innovative team within a large enterprise.
3-5 years of experience in consumer marketing, with a preferred focus on gaming audiences in the digital space.
Proven experience with consumer digital products and brands with video game-related and/or entertainment marketing experience strongly preferred.
Well-versed in integrated Marketing and Communication tactics, trained in bringing digital (social media and streaming platforms) and offline media together to create innovative campaigns.
Experience building and growing consumer brands through content & community.
BA/BS degree or equivalent.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Please provide your desired salary.
Are you a current or former employee of Comcast Spectacor?