Assistant Manager, Direct Response Marketing - United States Golf Association (USGA) - Closing date 28 Apr 2020
Liberty Corner, Bernards, NJ, USA
From the USGA Handicap System to national amateur championships, to modernizing the delivery of the game’s Rules and supporting sustainable golf course management practices, the United States Golf Association promotes the health of a game that inspires, challenges, and rewards like nothing else can.
Are you looking to join a dynamic team that works together to promote and conserve the true spirit of the game of golf?
We are currently seeking an Assistant Manager, Direct Response Marketing who will be responsible for the implementation of direct response campaigns for membership and fundraising including new supporter acquisition (membership and donor), lapsed donor reactivation, membership renewals, and appeals.
As a member of the Development department, he/she will serve as the day-to-day contact with our direct mail printers, list brokerage and data modeling firms. He/She will be responsible for creating list segmentation and carrying out the overall contact strategy of the direct response program. Recommends strategies for improving membership and fundraising processes and procedures to supervisor to improve ROI. Learn and utilize CRM system for searching, querying and segmentation.
What you can expect:
Campaign Management: Manage and execute the marketing plan for the department’s direct response campaigns and efforts. Campaigns will include but are not limited to membership (acquisition and retention), annual fund appeals and gifts.
Contribute to and communicate audience selection and segmentation (matrixed environment).
Active contributor to creative and list strategy, testing ideas and roll out.
Ensure that messaging is appropriate for the intended audience and is consistent with the overall marketing plan.
Project Management/Scheduling and execution: Develop and manage project/production schedules.
Manage the execution of mailing programs, following all production-related aspects of the job from initial concept through completion.
Coordinate, prepare and track progress and deliverables for promptness and accuracy.
Communicate with facilities and outside suppliers about any job spec changes or other issues that may create production challenges, particularly relating to timelines and changes that may negatively impact the budget established for the job.
Organize, circulate and traffic campaign assets and components for internal review and approval to ready for production.
Prepare all lettershop and mailing and upload instructions to produce the package components.
Vendor Management: Manage the daily operations of the creative, print, list/modeling, merge purge and lettershop vendor(s) Provide instructions on processes and procedures.
Manage the day-to-day activities of the direct mail program to ensure efficient operation and effective execution.
Reporting: Monitor, track and report on campaign/appeal performance.
Circulate results to departmental leadership in an accurate and timely manner throughout the campaigns life.
CRM: Collaborate with database operations team to ensure that direct response related activities and transactions are properly set up, captured and coded in the CRM system.
Budgeting & Analysis: Together with Foundation colleagues contribute to the development of budget planning and forecasts.
What you bring to the USGA:
A BA/BS degree in related field or equivalent combination of education and experience
A Minimum of 3 years of overall business experience
Knowledge of the direct response industry and best practices executing direct response campaigns with a focus on direct mail
Understanding of multi-channel direct response marketing production processes such as CRM/eCRM Platforms, email deployment, direct mail planning and production, digital marketing
Excellent organizational and time management skills
Attention to detail and the ability to focus under pressure
The ability to organize and motivate outside vendors
Must have knowledge of and proven ability to manage multiple direct response efforts at the same time
Self-starter with drive towards excellence
Strong interpersonal, analytical, problem solving, negotiating, prioritization, and decision-making skills
Ability to collaborate with cross-functional teams
About the USGA:
The USGA celebrates, serves and advances the game of golf worldwide. Founded in 1894, we conduct golf’s premier professional and amateur championships, including the U.S. Open and U.S. Women’s Open. With The R&A, we govern the sport via a global set of playing, equipment and amateur status rules. Our operating jurisdiction for these governance functions includes the United States, its territories and Mexico. The USGA Handicap System is utilized in more than 40 countries and our Course Rating System covers 95 percent of the world’s golf courses, enabling all golfers to play on an equitable basis. The USGA campus in Liberty Corner, New Jersey, is home to the Association’s Research and Test Center, where science and innovation are fueling a healthy and sustainable game for the future. The campus is also home to the USGA Golf Museum, where we honor the game by curating the world’s most comprehensive archive of golf artifacts. To learn more, visit usga.org.
The United States Golf Association is an Equal Opportunity Employer