Meetings & Events Sales Executive (Maternity Cover) - Birmingham City Football Club - Closing date 31 May 2022

  • SportsJobFinder
  • St. Andrew’s Stadium, Cattell Road, Birmingham, UK
  • May 07, 2022
Full time Events Sales

Job Description

Term: Fixed Term - 12-month Maternity Cover
Department: Commercial
Hours of Work: 37.5 hours per week - 9am–5.00pm Monday to Friday (1/2hr lunch) plus working all BCFC home match days and any external events (Including networking events).
Application closing date: Due to the urgency of filling this vacancy, suitable candidates will be interviewed as and when they apply and the role will be closed as soon as a suitable candidate has been sourced.


Birmingham City Football Club has an exciting opportunity for a Conference & Events Sales Executive. Working with the Head of Commercial this is an exciting opportunity to make your mark within a thriving Meetings & Events Department for a period of 12 months covering maternity leave. Working in line with commercial business strategies you will help increase sales by exceeding revenue targets, by booking and organising weddings, conferences, events, parties and many other forms of entertainments. You will have the opportunity to suggest, create, develop activities within the Club. You should be creative and highly organised with exceptional attention to detail. You must possess a friendly and outgoing personality and must possess excellent customer services and account management skills.

This role is ideal for an enthusiastic individual with a proven track record in conference and events sales and account management. You will be responsible for increasing new business sales and maximising our thriving and existing client base.


The key responsibilities of this role will be to hit and exceed company set targets generating new business within the department by cold calling, referrals and agency business.

• To meet weekly, monthly and quarterly sales targets as set by Head of Commercial.
• To gain and develop new business relationships through cold calling – following a set out strategy.
• To develop relationships with conference agencies to increase sales.
• To actively sell tickets for football related events.
• The ability to cross sell the various different football and non-football related packages.
• To input ideas for future events and conference business.
• To maintain and upkeep our internal booking system with customer information and daily activities.
• This job description sets out current duties of the post that may vary from time to time without changing the general character of the post or the level of responsibility.
• To manage, operate and sell key events held by the club.
• To negotiate for products and services for certain events or conferences held by the club.
• Liaising and communicating with all relevant departments on a regular basis.
• Account Management.
• Completion of at cost figures for Stock take reports.
• Any other duties required as set by the clubs Head of Commercial.
• Supporting the commercial match day operation – instructed by your line manager.


Essential Requirements
• A good standard of Education to GCSE/BTEC Grade C or above.
• Fluent in English Language.

Essential Requirements
• Ability to meet targets and KPIs.
• Outstanding communicator, capable of demonstrating your knowledge of sales and be able to close a deal.
• Strength in time management, planning, organisation, and customer service skills is essential.
• Ability to identify opportunities, and show initiative.
• Able to manage existing customer relationships, and proactively develop new customer relationships.
• Identifies and anticipates customer needs and exceeds expectations.
• Good level of experience in event management with outstanding organisation and negotiation skills.
• Demonstrates excellent communication skills – both written and verbal.
• Must possess excellent administration capabilities.
• Ability to work both as part of a team and under own initiative.
• Must be PC literate with excellent keyboard skills, including use of Word, Excel and Outlook.
• Good budgeting abilities with the ability to put together profit and loss reports.

Desirable Requirements
• Ability to demonstrate good problem solving and decision making skills.
• Commercially driven and financially astute.
• A minimum of 12 months experience within the conference/exhibitions and or events sectors.
• Gained your experience from within a professional business-to-business environment and will be driven to succeed.

Personal Requirements
• A hands-on approach and strong work ethic is a must with a background in target driven sales environments and good organisation skills also essential.
• High energy; ability to remain focused on sales goals and work independently.
• Must possess a genuine desire to exceed both consumer expectations and sales.
• Enthusiastic, self-motivated, flexible and proactive approach to workload.
• Ability to multi task.
• Must adhere to confidentiality and data protection procedures at all times.
Terms of Appointment
• 37.5 hours per week.
• 20 days annual leave (rising by 1 day per completed year of service, up to a maximum of 25 days, plus 8 statutory bank holidays).
• 6-month probation period.

Only applicants that meet the above criteria will be considered for the role. Applicants must be able to demonstrate that they are eligible to live and work in the UK.

This role is regarded as a ‘Regulated Activity’ and is therefore subject to an Enhanced DBS check, (previously a CRB check) which includes the barred list for working with children. This post is exempt from the Rehabilitation of Offenders Act 1974

Birmingham City FC is an equal opportunities and Disability Confident employer and welcomes applications from all sectors of the Community.

Birmingham City Football Club promotes a diverse and inclusive working environment, and we welcome applications from all individuals in society. If you have any particular requirements or need us to make any adjustments to our recruitment or interview process, please mention this in your application.

We would also be grateful if you could take the time to complete our Equality, Diversity & Inclusion Recruitment Survey using the following link: The survey will take approximately 1 minute to complete, is completely voluntary and you can respond with “prefer not to say” to any questions that you do not feel comfortable in answering. All responses will remain anonymous and we will use the information collected to review our recruitment processes and ensure we continue to encourage a diverse and inclusive working environment.